Using Video to Improve Teacher Retention and Recruitment

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By utilizing the Teaching Channel Platform in her professional development program, superintendent, Dr. Kandace Bethea has raised her teacher retention rate for Marion County Public Schools.

Featuring Dr. Kandace Bethea, Superintendent of Marion County School District

Watch as Dr. Bethea discusses how Marion County is overcoming their obstacles of recruitment and retention by supporting their teachers with video through Teaching Channel’s EMPOWER Platform.

Dr. Kandace Bethea

Obstacle: Effective Teacher Retention and Recruitment

Dr. Bethea and her team needed to find a way to maintain an effective instructional coaching program that provides the necessary support for their current educators and attracts new, qualified teachers to their district.

Marion County is rural with low income and high unemployment compared to neighboring communities. This makes finding and retaining qualified educators challenging. They have found the needs of their teachers are far greater than the personnel they have available and there is simply not enough time in the day for administrators to visit each classroom regularly. Kandace and her team acknowledge if their teachers are not feeling supported they don’t stick around, so effectively retaining and recruiting teachers has been an obstacle throughout their district.

Solution: Utilizing Video For Teacher Observation and Peer Feedback

Dr. Kandace Bethea uses video through the EMPOWER Platform to provide her teachers with the support they need to develop.

Efficiently supporting educators and facilitating their growth is important to maintaining the progressive school environment MCSD is working towards. By implementing the Platform they are now able to provide flexibility to their educators that supports growth, whether that be through PLC collaboration, self-reflection or peer-to-peer feedback. Their administrators can’t be everywhere at once, but through the use of video, they can observe teachers and provide feedback on their own time, without having to be in their classrooms. The video clips work as a common piece of evidence for both the teacher and observer to review, which has been key to teacher growth throughout MCSD. This new structure is encouraging reflection rather than compliance, which is a must when it comes to harboring the school environment educators are seeking.

Ed leaders, interested in learning how your district can best retain your educators? 


Impact: Improved Educator Training, Retention, & Recruitment

Teaching Channel’s EMPOWER Platform has been a game-changer for Marion County School District.

As ed leaders, Kandace and her team know one of the key components for transforming a district or classroom is reflecting upon what’s going well and what isn’t going so well, with the Teaching Channel Platform they are now able to do that in Marion County every single day.

The reflective practices that come with Teaching Channel’s EMPOWER Platform will continue to develop their instructional program for years to come. When teachers feel supported in their roles, it increases their chances of staying in a system and growing with a team. It’s also important to note, the Platform isn’t only positively influencing the  teachers of Marion County, but all of the educators. Ed leaders are also using the tool for self-reflection and peer-to-peer feedback.

Learn More About



Through the platform, use recorded video to immediately reflect on instructional practices.

Peer-to-Peer Collaboration

Through the platform, use recorded video to quickly share and collaborate on instructional practices with colleagues in professional learning communities (PLCs).


Through the platform, record video to provide actionable content-specific feedback on video-based lessons to inspire and support professional growth.

Observer Calibration

Through the platform, improve inter-rater reliability among your observers for accurate and valid teacher observations.

Teacher Observation & Evaluation

Through the platform, create and provide detailed and meaningful feedback reports for formal and informal observations.

Educator Training

Create training experiences for dynamic and on-demand learning for teachers, observers, coaches and school leaders.

Evaluation Management

Configure summative evaluation systems and manage internal and imported data, generating final reports at the teacher, school, or district level.