Using Video to Improve Teacher Retention and Recruitment

Change the status quo on how educator feedback, collaboration and instructional coaching are done in your school or district—and experience growth that matters.

Test it out in minutes!

Learn how other districts and schools are supporting their educators with ADVANCEfeedback.

By utilizing the Teaching Channel Platform in her professional development program, superintendent, Dr. Kandace Bethea has raised her teacher retention rate for Marion County Public Schools.

Featuring Dr. Kandace Bethea, Superintendent of Marion County School District in South Carolina

Watch as Dr. Kandace Bethea discusses how Marion County is overcoming their obstacles of recruitment and retention by supporting their teachers with video through our platform.

Dr. Kandace Bethea

Obstacle: Effective Teacher Retention and Recruitment

Maintain an effective instructional coaching program that provides the necessary support for our current educators and attracts new, qualified educators to the district.

Marion County School District is rural with low income and high unemployment compared to neighboring communities. This makes finding and retaining qualified educators challenging. We’ve found the needs of our teachers are far greater than the personnel we have available and there is simply not enough time in the day for our administrators to visit each and every classroom regularly. If our teachers are not feeling supported they don’t stick around, so effectively retaining and recruiting teachers has been a huge obstacle in Marion County.

Solution: Video For Teacher Observation and Peer Feedback

Superintendent, Dr. Kandace Bethea, uses video via the Teaching Channel Platform to provide her teachers the support they need to develop as educators.

Efficiently supporting our educators and facilitating their growth is important to maintaining the progressive school environment we’re working towards. By implementing the platform we are now able to provide flexibility to our educators that supports their growth, whether that be through PLC collaboration, self-reflection or peer-to-peer feedback. Our administrators can’t be everywhere at once, but through the use of video with the platform, they can observe teachers and provide feedback on their own time, without having to be in their classrooms. The video clips work as a common piece of evidence for both the teacher and observer to review, which has been key to teacher growth. This new structure is encouraging reflection rather than compliance, which is a must when it comes to harboring the school environment educators are seeking.

Ed leaders, interested in learning how your district can best retain your educators? 


Impact: Improved Educator Training, Retention, & Recruitment

Our platform has been a game-changer for our district

As ed leaders, we know one of the key components for transforming a district or classroom is reflecting upon what’s going well and what isn’t going so well, with the Teaching Channel platform we are now able to do that in Marion County every single day.

The reflective practices that come with the platform will continue to develop our instructional program for years to come. When teachers feel supported in their roles, it increases their chances of staying in our system and growing with our team. It’s also important to note, the platform isn’t only positively influencing our teachers, but all of our educators. Our ed leaders are also using the tool for self-reflection and peer-to-peer feedback, it’s providing support for all of us.

Learn More About



Through the platform, use recorded video to immediately reflect on instructional practices.

Peer-to-Peer Collaboration

Through the platform, use recorded video to quickly share and collaborate on instructional practices with colleagues in professional learning communities (PLCs).


Through the platform, record video to provide actionable content-specific feedback on video-based lessons to inspire and support professional growth.

Observer Calibration

Through the platform, improve inter-rater reliability among your observers for accurate and valid teacher observations.

Teacher Observation & Evaluation

Through the platform, create and provide detailed and meaningful feedback reports for formal and informal observations.

Educator Training

Create training experiences for dynamic and on-demand learning for teachers, observers, coaches and school leaders.

Evaluation Management

Configure summative evaluation systems and manage internal and imported data, generating final reports at the teacher, school, or district level.