Provide Immediate & Targeted Feedback for Teachers Through Teaching Channel's EMPOWER Platform

Change the status quo on how K12 educator feedback, collaboration and instructional coaching are done in your school or district—and experience growth that matters.

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The EMPOWER Platform has provided an opportunity for the teachers of Gainesville ISD to receive personal feedback through video-based instructional coaching.

Featuring LaCreasha Stille, Assistant Superintendent, of Gainesville ISD in Texas.

Watch as ed leader, LaCreasha Stille discusses how Gainesville ISD is able to provide all of her educators with the immediate and personalized feedback they need to grow by utilizing video-based self-reflection and instructional coaching through Teaching Channel’s EMPOWER Platform.

LaCreasha Stille

Obstacle: Consistent Feedback for Teachers

Education leaders aimed to offer tailored instructional coaching to teachers but struggled to deliver quality feedback consistently across all classrooms.

Gainesville ISD boasts a diverse range of educators, from newcomers to seasoned professionals, each with their own strengths and areas for development. However, administrators could not personally observe and coach every teacher regularly due to time and distance constraints. Consequently, they were urgently seeking a solution to bridge this gap.

Solution: Provide Instruction to All Teachers Through Video Coaching

Utilize the Teaching Channel Platform to provide teachers with the individualized support they need to succeed in the classroom.

With the EMPOWER Platform, district and school leaders give frequent and individualized feedback to all teachers based on their unique needs. Moreover, utilizing video allows teachers to self-reflect on their classroom performance, empowering them to identify areas for improvement and strive toward their professional goals. LaCreasha and her team have observed that teachers are more receptive to feedback when they can see their practice on film, as opposed to solely receiving verbal feedback.

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Impact: Video Coaching Ensures Sustainability for Schools and Districts

The Platform supports a culture shift in districts to one of continuous feedback, growth, and learning. The impact on Gainesville ISD has surpassed expectations.

Initially, LaCreasha found it challenging to persuade teachers to record themselves. However, once they embraced video coaching, its effectiveness exceeded all expectations. What sets the EMPOWER Platform apart is its enduring impact. Gainesville ISD has curated a comprehensive video library showcasing exemplary teaching practices, accessible to all educators. Reflection, a cornerstone of school transformation, is made possible daily through the Platform. 

Encouraging reflective teaching practices, the Platform aligns with Gainesville’s commitment to ongoing instructional development. When teachers feel supported, they’re more likely to remain within the system, fostering collective growth. Moreover, the platform extends its positive influence beyond teachers to all educators in Gainesville. Education leaders utilize the platform for self-reflection and peer feedback, ensuring continuous support district-wide.

Learn More About



Through the platform use recorded video to immediately reflect on instructional practices.

Peer-to-Peer Collaboration

Through the platform, use recorded video to quickly share and collaborate on instructional practices with colleagues in professional learning communities (PLCs).


Through the platform, record video to provide actionable content-specific feedback on video-based lessons to inspire and support professional growth.

Observer Calibration

Through the platform, improve inter-rater reliability among your observers for accurate and valid teacher observations.

Teacher Observation & Evaluation

Through the platform, create and provide detailed and meaningful feedback reports for formal and informal observations.

Educator Training

Create training experiences for dynamic and on-demand learning for teachers, observers, coaches and school leaders.